What it is:
Reduces drying time, maximizes shine, and eliminates frizz while helping hair retain its essential natural moisture.
What it does:
Direct ION TECHNOLOGY® is the end of frizz and the beginning of smooth, silky, manageable hair. With drying times up to 50% faster than non-ionic dryers, it's a perfect marriage of form and function.
What else you need to know:
NANO CERAMIC® technology is engineered exclusively to emit far-infrared energy. Hair reacts as designed to reveal a sealed cuticle resulting in shiny, silky-smooth, frizz-free hair.
