Schwarzkopf BC pH 4.5 Color Freeze Shampoo

What it is:
Schwarzkopf BC pH 4.5 Color Freeze Shampoo is a gentle color-locking shampoo that helps you prolong and maximize the intensity of your hair color between salon visits. Unlike traditional color care products, this shampoo doesn't just seal the hair cuticle in order to prevent pigments from leaching out; instead, it acts deep within the hair strand with the exclusive pH 4.5 Balancer Technology. This patented innovation not only restores the hair to its optimal pH value, but actually stabilizes and strengthens the hair matrix, keeping the color pigments locked inside the hair. Gentle enough to be used every day, this shampoo helps you achieve stronger, more resilient hair with minimal color fade. Your locks appear as vibrant as they did on day one—and remain that way for up to 30 washes!

What it does:
Formulated with advanced haircare technology, but without ingredients of animal origin, Color Freeze is Schwarzkopf Professional's first vegan care system for color-treated hair. The new packaging is also eco-designed: it's fully recyclable and contains up to 97% recycled plastic.

• Main benefits: offers a gentle and effective cleansing action, restores the hair to the optimal pH value of 4.5, stabilizes the hair matrix in order to freeze the pigments inside the hair structure, protects the hair structure from the damaging effects of external aggressions, restores softness and shine to the hair, prolongs the intensity of the hair color in between salon visits;
• Formulated without: artificial colorants, silicones, SLS/SLES sulfates, ingredients of animal origin.

What else you need to know:
Main Ingredients

• Vegan keratin helps rebuild the hair fiber by refilling gaps where the hair's natural keratin has been damaged. As a result, the hair regains its strength and elasticity;
• Cell Equalizer Technology provides additional care by repairing the outer layer of the hair. As it restores strength to the hair, it creates a more pliable, softer, and shinier finish;
• pH 4.5 Balancer Technology adjusts the hair to the optimal pH value of 4.5. This tightens and stabilizes the matrix around the cortex, therefore keeping the color pigments "frozen" deep inside the hair structure. Working with lactic acid and calcium hydroxide, this technology provides an unrivaled anti-fade effect, perfect for color-treated hair.