What it is:
Need a change? Try Wella Color Charm Demi-permanent hair color! It’s a demi-permanent cream dye with fantastic color payoff. It’s true-to-shade and comes in rich colors like fiery red, chestnut, and natural brown.
What it does:
This demi-permanent dye does not lift the hair - it changes the color of the hair strands by depositing color molecules on top of the hair’s cuticle. You can use it to cover grays, add a lustrous glaze, or as an all-over color.
What else you need to know:
Since the color does not penetrate the strands, it is gentler on the hair than other hair dyes. It leaves your strands shiny and soft after coloring. You can use it two weeks after chemical straightening.
